Marketing plan
What to promote next, grouped by drop date and channel.
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Marketing plan
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What to promote next, grouped by drop date and channel.
Pulls incoming waves from your Inventory and turns each one into a marketing plan: what to promote, when to start, where to push it, and a starting angle for the copy.
Launch prep — this week: waves arriving in ≤7 days. Content should be locked and scheduled now.
Teaser window — 8-21 days out: preview posts, "coming soon" content, waitlist emails.
Early awareness — 22+ days out: light drops for context, especially for event-tagged waves (build hype for a school's homecoming/classic).
For each wave you see the products in it, the arrival date, and a suggested plan: primary channels (online, in-store, pop-up, targeted school), timing relative to arrival and any tagged event, and an angle you can copy as a starting point for post/email copy.
Suggestions are based on where the wave is shipping to (Store → online + in-store; Alternate → pop-up-specific) and whether it's tagged to a football event (adds targeted school-community push).