DC Apparel — Operations 2026

Schools

$10,762

Total cost

~$27,695

Projected retail

~$16,933

Projected margin

61%

Avg margin

May 4

4-wk arrives

May 11

5-wk arrives

↻

Update

Order summary — 34 vendor line items · 402 total units · $10,762 total cost

Wave budget

Spent of budget

$3,522 cost ~$9,175 retail $1,022 over budget

Wave 1 Order now — within budget

Wave 2 Order in ~3 weeks

Wave 3 Order in ~6 weeks

Urgent restocks — 10 critical · 2 watching ▾

School · Product	In stock	Store era units	Units/day	Lifetime revenue	Lead time	Status
Varsity Sweater: Texas Southern Texas Southern University last sold 2025-11-24	-1	17	1	$10,242	35 days	🔴 Out of stock — order now
Baby Bomber Jacket: Tuskegee Tuskegee University last sold 2026-01-19	-2	17	1.06	$6,297	28 days	🔴 Out of stock — order now
Tennessee State University Tigers Vintage Sweatshirt Tennessee State University last sold 2025-10-10	0	11	1	$4,516	28 days	🔴 Out of stock — order now
Crop Southern Bomber Jacket Southern University last sold 2025-10-24	-2	6	1	$4,074	28 days	🔴 Out of stock — order now
Tuskegee Golden Tiger Chenille Hoodie Tuskegee University last sold 2026-01-30	0	6	1.2	$4,053	28 days	🔴 Out of stock — order now
Tuskegee Golden Tiger Crop Sleeveless Hoodie Set Tuskegee University last sold 2025-11-29	0	7	1	$3,684	28 days	🔴 Out of stock — order now
Kids Tuskegee Golden Tiger Vintage Sweatshirt Tuskegee University last sold 2026-01-30	-5	20	1.18	$3,026	28 days	🔴 Out of stock — order now
PVAMU Panther Football Crop Jersey Prairie View A&M University last sold 2026-03-14	-3	28	2.8	$2,525	28 days	🔴 Out of stock — order now
Tuskegee Golden Tiger Vintage Joggers Tuskegee University last sold 2025-11-03	0	5	1.25	$2,115	28 days	🔴 Out of stock — order now
Huston-Tillotson Cardigan Huston-Tillotson University last sold 2026-02-28	0	22	7.33	$1,637	35 days	🔴 Out of stock — order now
Tuskegee Golden Tiger Vintage Sweatshirt Tuskegee University last sold 2025-12-26	1	28	1.22	$16,618	28 days	🟡 Watch — order within 2 weeks
Varsity Sweater: Tuskegee Red Tuskegee University last sold 2026-02-11	1	12	1.33	$12,822	35 days	🟡 Watch — order within 2 weeks

💡 Smart suggestions — based on your sales data ▸

✅ Order sent to Inventory

Wave 1 — Order now · highest priority · within budget

Item	Confidence	In Stock	Units	Cost ea	Total cost	Retail ea	Margin	Lead	Arrives
⠿ Vintage Sweatshirt Tuskegee — #2 online SKU, 94 units ✓ Tuskegee Golden Tiger Vintage Sweatshirt ⚠ Select a Shopify product to send	High	1 suggested: 6 units	15	$24	$360	$75	68%	4 wk	May 4
⠿ Vintage Sweatshirt Tuskegee — #2 online SKU, 94 units ⚠ Select a Shopify product to send	High	—	15	$24	$360	$75	68%	4 wk	May 4
⠿ Crop Bomber Jacket Tuskegee — #1 online SKU all time ✓ Crop Tuskegee Bomber Jacket ⚠ Select a Shopify product to send	High	23 suggested: 6 units	15	$32	$480	$80	60%	4 wk	May 4
⠿ Kids Windbreaker Jacket Tuskegee — DC Kids section launch ⚠ Select a Shopify product to send	New item	—	10	$18	$180	$40	55%	4 wk	May 4
⠿ Windbreaker Hoodie Prairie View A&M ✓ PVAMU Panther Windbreaker Hoodie ⚠ Select a Shopify product to send	Strong	1 suggested: 6 units	12	$24	$288	$50	52%	4 wk	May 4
⠿ Windbreaker Hoodie Huston-Tillotson ✓ Huston-Tillotson Windbreaker Hoodie ⚠ Select a Shopify product to send	Strong	-2 suggested: 6 units	12	$24	$288	$50	52%	4 wk	May 4
⠿ Sweater Vest Tuskegee — new item test on safest school ✓ Tuskegee Golden Tiger Sweater Vest ⚠ Select a Shopify product to send	New item	0 suggested: 8 (test qty)	10	$30	$300	$65	54%	4 wk	May 4 5-wk knit
⠿ Vintage Sweatshirt Prairie View A&M — grad buying peak Apr 17–May 1 ✓ Prairie View Panthers Vintage Sweatshirt ⚠ Select a Shopify product to send	Strong	4 suggested: 6 units	9	$24	$216	$80	70%	4 wk	May 4
⠿ Sweater Vest Prairie View A&M — new item test ✓ Varsity Sweater: Prairie View A&M ⚠ Select a Shopify product to send	New item	—	10	$30	$300	$65	54%	4 wk	May 4 5-wk knit
⠿ Vintage Sweatshirt Xavier Louisiana — 57 units all online, stockout confirmed ✓ Xavier Vintage Sweatshirt ⚠ Select a Shopify product to send	Strong	5 suggested: 6 units	15	$24	$360	$80	70%	4 wk	May 4
⠿ Varsity Cardigan Texas Southern (Houston) — Notify Me confirmed ✓ Varsity Sweater: Texas Southern ⚠ Select a Shopify product to send	Strong	-1 suggested: 6 units	15	$30	$450	$85	65%	4 wk	May 4 5-wk knit
⠿ Varsity Cardigan Southern University ✓ Varsity Sweater: Southern ⚠ Select a Shopify product to send	Strong	-1 suggested: 6 units	12	$30	$360	$85	65%	4 wk	May 4 5-wk knit
⠿ Varsity Cardigan Huston-Tillotson ✓ Huston-Tillotson Cardigan ⚠ Select a Shopify product to send	Strong	0 suggested: 6 units	12	$30	$360	$80	63%	4 wk	May 4 5-wk knit
⠿ Varsity Cardigan Xavier Louisiana ✓ Varsity Sweater: Xavier University of Louisiana ⚠ Select a Shopify product to send	Test	0 suggested: 8 (new item)	10	$30	$300	$85	65%	4 wk	May 4 5-wk knit
⠿ Sweater Vest Xavier Louisiana — new item ✓ Xavier University of Louisiana Sweater Vest ⚠ Select a Shopify product to send	New item	0 suggested: 8 (test qty)	10	$30	$300	$65	54%	4 wk	May 4 5-wk knit

Item name

School / description

Units

Cost ($)

Retail ($)

Lead time

Arrives

Confidence

Wave 2 — Order in ~3 weeks · strong demand

Item	Confidence	In Stock	Units	Cost ea	Total cost	Retail ea	Margin	Lead	Arrives
⠿ Crop Bomber Jacket Prairie View A&M — local #1, Oct 17 homecoming ✓ Crop Prairie View A&M Bomber Jacket ⚠ Select a Shopify product to send	Strong	19 suggested: 6 units	15	$32	$480	$80	60%	4 wk	May 25
⠿ Varsity Cardigan Prairie View A&M ✓ Varsity Sweater: Prairie View A&M ⚠ Select a Shopify product to send	Strong	—	12	$30	$360	$80	63%	4 wk	May 25 5-wk knit
⠿ Kids Windbreaker Jacket Prairie View A&M — DC Kids ✓ Prairie View A&M Panthers Kids Windbreaker Jacket ⚠ Select a Shopify product to send	New item	0 suggested: 8 (test qty)	10	$18	$180	$40	55%	4 wk	May 25
⠿ Crop Bomber Jacket Grambling State — local #2, Oct 3 homecoming ✓ Crop Grambling Bomber Jacket ⚠ Select a Shopify product to send	Strong	5 suggested: 6 units	15	$32	$480	$80	60%	4 wk	May 25
⠿ Vintage Sweatshirt Grambling State ✓ Kids Grambling Vintage Sweatshirt ⚠ Select a Shopify product to send	Strong	0	12	$24	$288	$75	68%	4 wk	May 25
⠿ Varsity Cardigan Grambling State ✓ Varsity Sweater: Grambling ⚠ Select a Shopify product to send	Strong	0	12	$30	$360	$80	63%	4 wk	May 25 5-wk knit
⠿ Kids Windbreaker Jacket Grambling State — DC Kids ⚠ Select a Shopify product to send	New item	—	10	$18	$180	$40	55%	4 wk	May 25
⠿ Varsity Cardigan Tuskegee Red — #3 online SKU, 150 units ✓ Varsity Sweater: Tuskegee Red ⚠ Select a Shopify product to send	High	1 suggested: 6 units	15	$30	$450	$80	63%	4 wk	May 25 5-wk knit
⠿ Lettermen Jacket Tuskegee — alma mater pull ⚠ Select a Shopify product to send	High	—	10	$75	$750	$180	58%	4 wk	May 25 5-wk knit

Item name

School / description

Units

Cost ($)

Retail ($)

Lead time

Arrives

Confidence

Wave 3 — Order in ~6 weeks · expansion + new schools

Item	Confidence	In Stock	Units	Cost ea	Total cost	Retail ea	Margin	Lead	Arrives
⠿ Crop Bomber Jacket Texas Southern (Houston) — Oct 10 homecoming ✓ Crop Texas Southern Bomber Jacket ⚠ Select a Shopify product to send	Strong	7 suggested: 6 units	15	$32	$480	$80	60%	4 wk	Jun 15
⠿ Crop Bomber Jacket Southern University — Oct 3 homecoming, Houston alumni ✓ Crop Southern Bomber Jacket ⚠ Select a Shopify product to send	Strong	-2 suggested: 6 units	15	$32	$480	$80	60%	4 wk	Jun 15
⠿ Vintage Sweatshirt Southern University ✓ Southern Jaguars Vintage Sweatshirt ⚠ Select a Shopify product to send	Strong	6 suggested: 6 units	12	$24	$288	$75	68%	4 wk	Jun 15
⠿ Crop Bomber Jacket Xavier Louisiana ✓ Crop Xavier Bomber Jacket ⚠ Select a Shopify product to send	Test	8 suggested: 8 (test qty)	12	$32	$384	$80	60%	4 wk	Jun 15
⠿ Kids Windbreaker Jacket Xavier Louisiana — DC Kids ⚠ Select a Shopify product to send	New item	—	10	$18	$180	$40	55%	4 wk	Jun 15

Item name

School / description

Units

Cost ($)

Retail ($)

Lead time

Arrives

Confidence

New school launches — Alabama A&M + Howard

Item	Confidence	In Stock	Units	Cost ea	Total cost	Retail ea	Margin	Lead	Arrives
⠿ Sports Bra + Leggings Set Alabama A&M — workout set anchors launch, Oct 17 homecoming ⚠ Select a Shopify product to send	Launch	—	12	$10	$120	$20	50%	4 wk	Jun 15
⠿ Crop Bomber Jacket Alabama A&M — founded 1875 ✓ Crop Alabama A&M Bomber Jacket ⚠ Select a Shopify product to send	Launch	-2 suggested: 6 units	10	$32	$320	$80	60%	4 wk	Jun 15
⠿ Vintage Sweatshirt Alabama A&M ⚠ Select a Shopify product to send	Launch	—	10	$24	$240	$75	68%	4 wk	Jun 15
⠿ Sports Bra + Leggings Set Howard University — workout anchors launch, Oct 17 homecoming ⚠ Select a Shopify product to send	Launch	—	12	$10	$120	$20	50%	4 wk	Jun 15
⠿ Crop Bomber Jacket Howard University — founded 1867, online dominant ⚠ Select a Shopify product to send	Launch	—	10	$32	$320	$80	60%	4 wk	Jun 15
⠿ Vintage Sweatshirt Howard University ⚠ Select a Shopify product to send	Launch	—	10	$24	$240	$75	68%	4 wk	Jun 15

Polo restocks — existing product, vendor 4-week lead

Item	Confidence	In Stock	Units	Cost ea	Total cost	Retail ea	Margin	Lead	Arrives
⠿ Polo Tuskegee — existing product, proven seller ✓ Tuskegee University Men's Polo Shirt ⚠ Select a Shopify product to send	High	17 suggested: 6 units	12	$15	$180	$35	57%	4 wk	May 4
⠿ Polo Prairie View A&M — existing product, proven seller ✓ PVAMU Men's Polo Shirt ⚠ Select a Shopify product to send	High	8 suggested: 6 units	12	$15	$180	$35	57%	4 wk	May 4
⠿ Polo Xavier Louisiana — existing product, proven seller ✓ Xavier Men's Polo ⚠ Select a Shopify product to send	High	15 suggested: 6 units	12	$15	$180	$35	57%	4 wk	May 4
⠿ Polo Grambling State — expanding to new school ⚠ Select a Shopify product to send	Strong	—	12	$15	$180	$35	57%	4 wk	May 25
⠿ Polo Texas Southern — expanding to new school ⚠ Select a Shopify product to send	Strong	—	12	$15	$180	$35	57%	4 wk	May 25
⠿ Polo Southern University — expanding to new school ⚠ Select a Shopify product to send	Strong	—	12	$15	$180	$35	57%	4 wk	May 25

DTF made-to-order — no inventory, print when it sells

These products are never stocked. Produced in-house on your DTF machine within 1-2 days of each order. No vendor lead time, no minimum order, no restock needed.

Product	Design	Schools	Est. cost	Retail	Margin	Notes
Mom Tee	Alumni design with "Mom"	All 14	~$8	$25	~68%	Push for Mother's Day, graduations, homecomings
Dad Tee	Alumni design with "Dad"	All 14	~$8	$25	~68%	Push for Father's Day, graduations, homecomings
Alumni Tee	Core alumni design	All 14	~$8	$25	~68%	Evergreen year-round seller
Varsity Tee	Varsity lettering	All 14	~$8	$25	~68%	Good entry price point for new customers
Crop Sweatshirt	School colors, cropped	All 14	~$12	$45	~73%	Strong social content item, highest DTF margin
Tennis Dress	School colors + logo	All 14	$35	$75	53%	Print on demand. Howard pending approval. Push for spring/summer and classics season.
Tumbler	School design	All 14	~$10	$30	~67%	Strong gift item — bundle with tees for holidays
Tote Bag	School design	All 14	~$6	$20	~70%	Great add-on for classics and Bayou Classic
Onesie	School design	All 14	~$8	$25	~68%	Bundle with Mom tee for baby shower gifts

Drag product cards between Mondays to reschedule

9 Monday drops, May 11 through July 6. Built from your batch order waves. Drag product cards between drops to reschedule. Every Monday has a drop — vendor items or DTF in-house.

May 2026

Monday, May 11

Activewear · Crop Bombers

Alabama A&M · Howard University · Tuskegee · Prairie View A&M

📸 First look May 8

Sports Bra + Leggings Set

Alabama A&M

Sports Bra + Leggings Set

Howard University

Crop Bomber Jacket

Tuskegee

Crop Bomber Jacket

Prairie View A&M

Monday, May 18

Crop Bombers

Grambling State · Texas Southern (Houston) · Southern University · Xavier Louisiana

📸 First look May 15

Crop Bomber Jacket

Grambling State

Crop Bomber Jacket

Texas Southern (Houston)

Crop Bomber Jacket

Southern University

Crop Bomber Jacket

Xavier Louisiana

Monday, May 25

Crop Bombers · Cardigans & Knits

Alabama A&M · Howard University · Tuskegee Red · Prairie View A&M

📸 First look May 22

Crop Bomber Jacket

Alabama A&M

Crop Bomber Jacket

Howard University

Varsity Cardigan

Tuskegee Red

Varsity Cardigan

Prairie View A&M

June 2026

Monday, June 1

Cardigans & Knits

Grambling State · Texas Southern (Houston) · Southern University · Xavier Louisiana

📸 First look May 29

Varsity Cardigan

Grambling State

Varsity Cardigan

Texas Southern (Houston)

Varsity Cardigan

Southern University

Varsity Cardigan

Xavier Louisiana

Monday, June 8

Jackets & Lettermen · Kids Collection

Tuskegee · Prairie View A&M · Grambling State

📸 First look Jun 5

Lettermen Jacket

Tuskegee

Kids Windbreaker Jacket

Tuskegee

Kids Windbreaker Jacket

Prairie View A&M

Kids Windbreaker Jacket

Grambling State

Monday, June 15

Kids Collection · Polos

Xavier Louisiana · Tuskegee · Prairie View A&M

📸 First look Jun 12

Kids Windbreaker Jacket

Xavier Louisiana

Polo

Tuskegee

Polo

Prairie View A&M

Polo

Xavier Louisiana

Monday, June 22

Polos · Vintage Sweatshirts

Grambling State · Texas Southern · Southern University · Tuskegee

📸 First look Jun 19

Polo

Grambling State

Polo

Texas Southern

Polo

Southern University

Vintage Sweatshirt

Tuskegee

Monday, June 29

Vintage Sweatshirts

Prairie View A&M · Grambling State · Southern University · Xavier Louisiana

📸 First look Jun 26

Vintage Sweatshirt

Prairie View A&M

Vintage Sweatshirt

Grambling State

Vintage Sweatshirt

Southern University

Vintage Sweatshirt

Xavier Louisiana

July 2026

Monday, July 6

Vintage Sweatshirts · Sweater Vests

Alabama A&M · Howard University · Tuskegee · Prairie View A&M

📸 First look Jul 3

Vintage Sweatshirt

Alabama A&M

Vintage Sweatshirt

Howard University

Sweater Vest

Tuskegee

Sweater Vest

Prairie View A&M

Unscheduled items — drag to a drop

Windbreaker Hoodie

Prairie View A&M

Sweater Vest

Xavier Louisiana

All 14 licensed schools mapped to their 2026 homecoming and classics calendar. Homecoming shopping starts 6-8 weeks before game day. Order deadlines are set 10-11 weeks before homecoming — 4 wk vendor lead + 2 wk buffer to be stocked before shopping peaks. Pop-up inventory follows the same window, just order deeper.

August — Season openers + early classics

🏈

Red Tails Classic — Aug. 30 · Montgomery, AL

Tuskegee vs West Alabama · Season opener · Your alma mater

Aug. 2

Vendor — Tuskegee restock (4 wk)

Lands Aug. 26. First Tuskegee game — fans buying early.

Plan ahead

Aug. 22

DTF — Red Tails game day tee

Tuskegee Airmen legacy angle. List Aug. 25.

Plan ahead

🏈

MEAC/SWAC Challenge — Aug. 29 · Atlanta

Alabama A&M vs Howard · Both licensed · Season opener for both

Jul. 26

Vendor — A&M + Howard standard items (4 wk)

Lands Aug. 23. Online push — both schools are online dominant.

Plan ahead

Aug. 15

DTF — game day tees both schools

List Aug. 20. Frame as "two DC Apparel schools in Atlanta."

Plan ahead

🏈

John Merritt Classic — Aug. 29 · Nashville

Tennessee State · Licensed school · Season opener

Jul. 26

Vendor — Tennessee State restock (4 wk)

Lands Aug. 23. Online dominant for Tennessee State Nashville fanbase.

Plan ahead

🏈

Pete Richardson Classic — Sept. 5 · Baton Rouge

Southern University · Licensed school

Aug. 8

Vendor — Southern restock (4 wk)

Lands Sept. 5. Also preps for Southern homecoming Oct. 3.

Plan ahead

🏈

Port City Classic — Sept. 5 · Mobile, AL

Tuskegee vs Fort Valley State

Aug. 8

Vendor — Tuskegee restock (4 wk) — bundle with Red Tails order

Tuskegee plays multiple games before homecoming. Layer orders to stay stocked all fall.

Plan ahead

🏈

Labor Day Classic — Sept. 6 · Prairie View, TX

Texas Southern @ Prairie View A&M · Houston market · Both licensed · High priority

Aug. 3

Vendor — TSU + PV standard items (4 wk)

Lands Sept. 1. Houston fans traveling to Prairie View. Pop-up opportunity.

High priority

Aug. 22

DTF — Labor Day Classic game day tees

TSU and PV designs. List Aug. 25. Biggest early-season moment for your Houston market.

High priority

🏈

Legacy Series — Sept. 12 · Huntsville, AL

Tennessee State @ Alabama A&M · Both licensed

Aug. 15

Vendor — TSU + A&M restock (4 wk)

Lands Sept. 12. Two licensed schools in one event.

Plan ahead

🏈

W.C. Gorden Classic — Sept. 19 · Jackson, MS

Tuskegee @ Jackson State

Aug. 22

Vendor — Tuskegee restock (4 wk)

Bundle with ongoing Tuskegee fall inventory plan.

Plan ahead

🎓

Bethune-Cookman Homecoming — Sept. 19 · Daytona Beach, FL

vs Virginia Lynchburg · Shopping starts ~Aug. 7 · First homecoming of your fall season

Jun. 27

Vendor — BCU standard items (4 wk) ← ORDER DEADLINE

Lands Jul. 25 — well before shopping peaks Aug. 7. Order early, be fully stocked when fans start looking.

High priority

Jun. 20

Vendor knit — BCU (5 wk) ← ORDER DEADLINE

Lands Jul. 25.

Plan ahead

Sept. 5

Content push — BCU homecoming week

Run Sept. 5–19. "Homecoming fit" angle.

Scheduled

🏈

State Fair Classic — Sept. 26 · Dallas, TX

Grambling vs Prairie View A&M · Both licensed · Biggest neutral site classic for your schools

Aug. 29

Vendor — Grambling + PV restock (4 wk)

Lands Sept. 26. Dallas drivable from Houston — pop-up opportunity. 50,000+ fans.

High priority

Sept. 13

DTF — State Fair Classic tees both schools

List Sept. 18. Massive traveling fanbases.

High priority

Sept. 5

Hats local — Grambling + PV (3 wk)

Lands Sept. 26 — game day ready.

High priority

🏈

Boombox Classic — Sept. 26 · Jackson, MS

Southern University · Licensed school

Aug. 29

Vendor — Southern restock (4 wk) — bundle with State Fair order

Same order window. Bundle Southern into the Sept. 26 classics order.

Plan ahead

October — Homecoming season · Peak revenue window

🎓

Grambling State Homecoming — Oct. 3 · Grambling, LA

vs Alcorn State · Shopping starts ~Aug. 15 · Pop-up + online · Also State Fair Classic Sept. 26

Jul. 11

Vendor — Grambling standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 8 — stocked before shopping peaks Aug. 15. Also playing State Fair Classic Sept. 26 — this order covers both.

High priority

Jul. 4

Vendor knit — Grambling (5 wk) ← ORDER DEADLINE

Lands Aug. 8. Cardigans + varsity sweaters for homecoming looks.

High priority

Sept. 19

Content push — Grambling homecoming week

"Homecoming fit check." Run Sept. 19–Oct. 3.

Scheduled

🎓

Southern University Homecoming — Oct. 3 · Baton Rouge, LA

vs Arkansas-Pine Bluff · Shopping starts ~Aug. 15 · Online + Houston store · Bayou Classic Nov. 28 is second major moment

Jul. 11

Vendor — Southern standard items (4 wk) ← ORDER DEADLINE

Bundle with Grambling order — same deadline. Lands Aug. 8.

High priority

Jul. 4

Vendor knit — Southern (5 wk) ← ORDER DEADLINE

Lands Aug. 8.

Plan ahead

🏈

Battle of the Real HU — Oct. 3 · Washington, DC

Hampton vs Howard · Howard licensed · DC rivalry game

Jul. 11

Vendor — Howard restock (4 wk)

Bundle with Grambling/Southern order. Online dominant.

Plan ahead

🏈

Gulf Coast Challenge — Oct. 3 · Mobile, AL

Alabama A&M vs Jackson State · A&M licensed

Jul. 11

Vendor — A&M restock (4 wk)

Bundle with other July 11 orders. Online push.

Plan ahead

🏈

Morehouse-Tuskegee Classic — Oct. 3 · Montgomery, AL

Tuskegee · Your alma mater · Two classics before homecoming

Jul. 11

Vendor — Tuskegee restock (4 wk)

Tuskegee plays W.C. Gorden (Sept. 19), Morehouse-Tuskegee Classic, then homecoming Nov. 7 — stay stocked all fall.

High priority

Sept. 13

DTF — Morehouse-Tuskegee Classic tee

Your alma mater. List Sept. 18. Strong emotional buy.

High priority

🎓

Texas Southern Homecoming — Oct. 10 · Houston, TX

vs Mississippi Valley State · Shopping starts ~Aug. 22 · Your home market · Biggest pop-up window of the year

Jul. 18

Vendor — TSU standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 15 — stocked before shopping peaks Aug. 22. Houston is your backyard — this is the highest pop-up revenue ceiling of the fall.

High priority

Jul. 11

Vendor knit — TSU (5 wk) ← ORDER DEADLINE

Lands Aug. 15. Cardigans move well at homecoming.

High priority

Oct. 3

Content push — TSU homecoming week

"Houston homecoming fit." Run Oct. 3–10. Push hard on local audience.

Scheduled

Oct. 10

Pop-up — TSU homecoming day

Plan venue near TSU. Biggest single-day revenue opportunity in Houston all year.

High priority

🎓

Alabama State Homecoming — Oct. 10 · Montgomery, AL

vs Florida A&M · Shopping starts ~Aug. 22 · Also Magic City Classic Oct. 31 — plan both in one order

Jul. 18

Vendor — Alabama State standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 15. Order enough for homecoming AND Magic City Classic Oct. 31 — back-to-back events, same inventory.

Plan ahead

Jul. 11

Vendor knit — Alabama State (5 wk) ← ORDER DEADLINE

Lands Aug. 15.

Plan ahead

Oct. 3

Content push — Alabama State homecoming week

Run Oct. 3–10. Online push.

Scheduled

🎓

Spelman College Homecoming — Oct. 10 · Atlanta, GA

Morehouse College Classic · Shopping starts ~Aug. 22 · Online dominant · Atlanta market

Jul. 18

Vendor — Spelman standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 15 — stocked before shopping peaks. Bundle with TSU/Alabama State order — same deadline.

Plan ahead

Oct. 3

Content push — Spelman homecoming week

Run Oct. 3–10. Spelman homecoming is a major cultural moment — strong social engagement.

Scheduled

🎓

Howard University Homecoming — Oct. 17 · Washington, DC

vs Morehouse · Shopping starts ~Aug. 29 · The Black Met Gala · Enormous social media moment · Online dominant

Jul. 25

Vendor — Howard standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 22 — stocked before shopping peaks Aug. 29. Howard homecoming is a cultural event — massive online buying. Drop product the week before and let social do the work.

High priority

Jul. 18

Vendor knit — Howard (5 wk) ← ORDER DEADLINE

Lands Aug. 22.

High priority

Oct. 10

Content push — Howard homecoming week

"Howard homecoming fit." Run Oct. 10–17. Lean into the cultural moment hard.

High priority

🎓

Tennessee State Homecoming — Oct. 17 · Nashville, TN

vs Morgan State · Shopping starts ~Aug. 29 · Online dominant · Nashville market

Jul. 25

Vendor — Tennessee State standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 22. Bundle with Howard + A&M order — same deadline.

Plan ahead

Jul. 18

Vendor knit — Tennessee State (5 wk) ← ORDER DEADLINE

Lands Aug. 22.

Plan ahead

Oct. 10

Content push — Tennessee State homecoming week

Run Oct. 10–17.

Scheduled

🎓

Alabama A&M Homecoming — Oct. 17 · Huntsville, AL

vs Grambling State · Shopping starts ~Aug. 29 · Magic City Classic Oct. 31 back-to-back — plan both

Jul. 25

Vendor — Alabama A&M standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 22. A&M has homecoming + Magic City Classic within 2 weeks — order enough for both. Grambling also needs stock as the opponent at homecoming.

High priority

Jul. 18

Vendor knit — Alabama A&M (5 wk) ← ORDER DEADLINE

Lands Aug. 22.

Plan ahead

🎓

Prairie View A&M Homecoming — Oct. 17 · Prairie View, TX

vs Alcorn State · Shopping starts ~Aug. 29 · Defending SWAC champs · 150th anniversary year · Highest revenue ceiling of the fall

Jul. 25

Vendor — PV standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 22 — stocked before shopping peaks. SWAC champs + 150th anniversary = biggest PV moment ever. Pop-up ceiling is higher than any other event this fall.

High priority

Jul. 18

Vendor knit — PV (5 wk) ← ORDER DEADLINE

Lands Aug. 22. Cardigans + varsity for homecoming fits.

High priority

Oct. 10

Content push — PV homecoming week

"150th anniversary homecoming." Run Oct. 10–17. SWAC champs + 150th is a powerful double angle.

High priority

Oct. 17

Pop-up — PV homecoming day

Prairie View is 45 min from Houston. Best fall pop-up alongside TSU.

High priority

🎓

Hampton University Homecoming — Oct. 24 · Hampton, VA

vs Monmouth · Shopping starts ~Sept. 5 · Online dominant · First homecoming season with DC Apparel

Aug. 1

Vendor — Hampton standard items (4 wk) ← ORDER DEADLINE

Lands Aug. 29 — stocked before shopping peaks Sept. 5. Online push — Hampton VA market.

Plan ahead

Jul. 25

Vendor knit — Hampton (5 wk) ← ORDER DEADLINE

Lands Aug. 29.

Plan ahead

Oct. 17

Content push — Hampton homecoming week

Run Oct. 17–24.

Scheduled

🏈

Magic City Classic — Oct. 31 · Birmingham, AL

Alabama A&M vs Alabama State · Both licensed · 50,000+ fans · Biggest DII classic in the country

Aug. 8

Vendor — A&M + Alabama State restock (4 wk) ← ORDER DEADLINE

Lands Sept. 5 — deep in shopping window. Both schools covered. Order for both — 50,000+ fans.

High priority

Oct. 18

DTF — Magic City Classic tees both schools

List Oct. 22. One of the biggest HBCU events of the fall.

High priority

Oct. 10

Hats local — A&M + Alabama State (3 wk)

Lands Oct. 31 — game day ready.

High priority

November — Homecoming finale + biggest classics

🎓

Tuskegee University Homecoming — Nov. 7 · Tuskegee, AL

vs Miles · Shopping starts ~Sept. 19 · Your alma mater · Largest emotional buying event of your year

Aug. 15

Vendor — Tuskegee standard items (4 wk) ← ORDER DEADLINE

Lands Sept. 12 — stocked before shopping peaks Sept. 19. Your alma mater homecoming. Pop-up is a must. Turkey Day Classic Nov. 26 is a second November moment — order for both.

High priority

Aug. 8

Vendor knit — Tuskegee (5 wk) ← ORDER DEADLINE

Lands Sept. 12. Cardigans + varsity + lettermen for homecoming fits.

High priority

Oct. 24

Content push — Tuskegee homecoming countdown

"Coming home." Run Oct. 24–Nov. 7. Most personal drop of your year.

High priority

Nov. 7

Pop-up — Tuskegee homecoming day

Must be there. This is the flagship pop-up of your year.

High priority

🏈

Florida Classic — Nov. 21 · Orlando, FL

Bethune-Cookman vs Florida A&M · BCU licensed

Aug. 29

Vendor — BCU restock (4 wk)

Lands Sept. 26. BCU fans travel well to Orlando for this game.

Plan ahead

Nov. 14

DTF — Florida Classic tee

List Nov. 17. BCU game day angle.

Plan ahead

🏈

Turkey Day Classic — Nov. 26 · Montgomery, AL

Tuskegee vs Alabama State · Both licensed · Day before Black Friday · Massive revenue weekend

Sept. 5

Vendor — Tuskegee + Alabama State (4 wk) ← ORDER DEADLINE

Lands Oct. 3 — well before Turkey Day + Black Friday weekend. Order aggressively for both schools. Biggest revenue weekend of the fall.

High priority

Nov. 15

DTF — Turkey Day Classic tees + holiday bundles

Produce Nov. 15. List Nov. 18. Pair with Black Friday promotion.

High priority

🏈

Bayou Classic — Nov. 28 · New Orleans, LA

Grambling vs Southern · Both licensed · Day after Black Friday · Full weekend event

Sept. 6

Vendor — Grambling + Southern restock (4 wk) ← ORDER DEADLINE

Lands Oct. 4. Bayou Classic is a full weekend event — enormous buying window. Order for both schools.

High priority

Aug. 30

Vendor knit — Grambling + Southern (5 wk) ← ORDER DEADLINE

Lands Oct. 4.

High priority

Nov. 15

DTF — Bayou Classic tees + tote bags

Both schools. List Nov. 18. Totes sell well as travel accessories for New Orleans.

High priority

Nov. 7

Hats local — Grambling + Southern (3 wk)

Lands Nov. 28 — game day ready for New Orleans.

High priority

TBD — Non-football schools

🎓

Xavier University of Louisiana — Homecoming TBD

Non-football · Historically late October · New Orleans, LA · Online dominant

Mid-Jul

Vendor — Xavier restock (4 wk) — plan for Oct. 25 homecoming

Watch Xavier athletics for announcement. Planning for ~Oct. 25 means ordering by mid-July to be stocked when shopping peaks in September.

Watch for date

Three production tracks — vendor (4-5 wk), DTF in-house (1-2 days), hats local (3 wk). Every classic, holiday, and milestone is a buying moment that needs inventory and content ready in advance. This tab keeps all of it on track.

Vendor — 4 wk standard / 5 wk knit

DTF in-house — 1-2 days

Hats local — 3 weeks

Holidays — DTF + vendor moments

💐

Mother's Day — May 10, 2026

DTF: produce now · Vendor: window closing

Now

DTF — "Proud HBCU Mom" tee + tumbler

All 14 schools. 1-2 day turnaround. Drop this week — buying peaks 2 weeks before May 10.

Action needed

Apr 12

DTF — Onesie gift set for new HBCU moms

Pair school onesie + mom tee as a bundle. Great gift item, drives higher AOV.

Plan ahead

May 1

Mother's Day content push starts

"Gift for the HBCU mom in your life." Run through May 8.

Scheduled

👔

Father's Day — June 21, 2026

DTF: produce late May · Vendor: order by May 18

May 18

Vendor — order Father's Day product if any

Polos land by June 15 if vendor confirmed. Perfect Father's Day gift item.

Plan ahead

May 25

DTF — "Proud HBCU Dad" tee + tumbler

All 14 schools. Produce and list by May 28. Father's Day buying peaks June 7-14.

Plan ahead

Jun 7

Father's Day content push starts

"Rep your school, gift your dad." Run through June 19.

Scheduled

✊

Juneteenth — June 19, 2026

DTF: produce early June · 1-2 day turnaround

Jun 8

DTF — Juneteenth limited design tee + tote

HBCU + Juneteenth is natural alignment. Limited run, all schools or a unified design. Produce and list by June 12.

Plan ahead

Jun 12

Juneteenth content push starts

Run June 12-19. Frame around HBCU heritage and freedom.

Scheduled

🎄

Black Friday / Cyber Monday / Holiday — Nov 27–Dec 18

Vendor: order by Oct 15 · DTF: produce Nov 20

Oct 15

Vendor — holiday restock order

Lands Nov 12 in time for Black Friday. Focus on top sellers — bombers, sweatshirts, cardigans.

Plan ahead

Nov 20

DTF — holiday gift bundles

Tee + tumbler + tote gift sets. All top schools. Produce and list by Nov 24.

Plan ahead

Nov 27

Black Friday sale — Bayou Classic weekend

Black Friday falls the day before Bayou Classic. Grambling and Southern fans are already in buying mode. Double down.

Scheduled

Classics — every one involving your licensed schools

🏈

MEAC/SWAC Challenge — Aug 29 · Atlanta

Alabama A&M vs Howard · Both schools licensed

Jul 26

Vendor — order standard items (4 wk)

A&M and Howard product. Online push — Atlanta game, not Houston.

Plan ahead

Aug 15

DTF — game day tees for both schools

Quick turnaround, list Aug 20. Both fanbases active online around this game.

Plan ahead

🏈

John Merritt Classic — Aug 29 · Nashville

Tennessee State · Licensed school

Jul 26

Vendor — Tennessee State restock (4 wk)

Lands Aug 23. Online dominant for Tennessee State.

Plan ahead

Aug 22

DTF — Tennessee State game day tee

List Aug 24. Quick online push around classic weekend.

Plan ahead

🏈

Pete Richardson Classic — Sept 5 · Baton Rouge

Southern University · Licensed school

Aug 3

Vendor — Southern restock (4 wk)

Lands Sept 1. Also preps for Southern homecoming Oct 3.

Plan ahead

🏈

Labor Day Classic — Sept 6 · Prairie View, TX

Texas Southern vs Prairie View A&M · Houston market · Both licensed

Aug 3

Vendor — TSU and PV standard items (4 wk)

Lands Sept 1. Houston fans traveling to Prairie View. Pop-up opportunity.

High priority

Aug 22

DTF — Labor Day Classic game day tees

TSU and PV designs. List Aug 25. Strong local Houston market moment.

High priority

Aug 24

Hats local order — TSU and PV (3 wk)

Lands Sept 14. Slightly after the game but carries through homecoming season.

Plan ahead

🏈

Legacy Series — Sept 12 · Huntsville

Tennessee State vs Alabama A&M · Both licensed

Aug 10

Vendor — TSU and A&M restock (4 wk)

Lands Sept 7. Online push for both schools.

Plan ahead

🏈

State Fair Classic — Sept 26 · Dallas, TX

Grambling vs Prairie View A&M · Both licensed · Biggest neutral site classic for your schools

Aug 24

Vendor — Grambling and PV restock (4 wk)

Lands Sept 21. Dallas is drivable from Houston — pop-up opportunity.

High priority

Sept 13

DTF — State Fair Classic game day tees

Both schools. List Sept 18. High energy game, large traveling fanbases.

High priority

Sept 5

Hats local order — Grambling and PV (3 wk)

Lands Sept 26 — game day ready.

High priority

🏈

Boombox Classic — Sept 26 · Jackson, MS

Southern University · Licensed school

Aug 24

Vendor — Southern restock (4 wk) — combine with State Fair order

Same order window as State Fair Classic. Bundle Southern into that order.

Plan ahead

🏈

Battle of the Real HU — Oct 3 · Washington DC

Hampton vs Howard · Howard licensed

Sept 1

Vendor — Howard restock (4 wk)

Online dominant. DC alumni highly engaged online around this rivalry.

Plan ahead

🏈

Morehouse-Tuskegee Classic — Oct 3 · Montgomery

Tuskegee · Your alma mater

Sept 1

Vendor — Tuskegee restock (4 wk)

Lands Sept 29. Tuskegee plays two major events back-to-back — this classic and homecoming Nov 7.

High priority

Sept 13

DTF — Morehouse-Tuskegee Classic tee

List Sept 18. Your alma mater — put energy into this one.

High priority

🏈

Magic City Classic — Oct 31 · Birmingham

Alabama A&M vs Alabama State · Both licensed

Sept 28

Vendor — A&M and Alabama State items (4 wk)

Lands Oct 26. Biggest DII classic in the country — 50,000+ fans. Both schools licensed.

High priority

Oct 18

DTF — Magic City Classic tees for both schools

List Oct 22. One of the biggest HBCU events of the fall.

High priority

Oct 10

Hats local order — A&M and Alabama State (3 wk)

Lands Oct 31 — game day ready.

High priority

🏈

Turkey Day Classic — Nov 26 · Montgomery

Tuskegee vs Alabama State · Both licensed · Day before Black Friday

Oct 24

Vendor — Tuskegee and Alabama State (4 wk)

Lands Nov 21. Turkey Day Classic + Black Friday = biggest revenue weekend of the fall.

High priority

Nov 15

DTF — Turkey Day Classic tees + holiday bundles

Produce Nov 15. List Nov 18. Pair with Black Friday promotion.

High priority

🏈

Bayou Classic — Nov 28 · New Orleans

Grambling vs Southern · Both licensed · Day after Black Friday

Oct 25

Vendor — Grambling and Southern restock (4 wk)

Lands Nov 22. The Bayou Classic is a full weekend event — enormous buying window.

High priority

Nov 15

DTF — Bayou Classic tees + tote bags

Both schools. List Nov 18. New Orleans trip — tote bags sell well as travel accessories.

High priority

Nov 7

Hats local order — Grambling and Southern (3 wk)

Lands Nov 28 — game day ready for New Orleans.

High priority

Anniversary drops — monumental moments

★

Tuskegee 145th Anniversary

July 4, 2026 — Independence Day — your alma mater

May 14

Vendor — order knit anniversary items (5 wk)

Cardigan, sweater vest in special 145th colorway or design. Confirm design first.

High priority

May 21

Vendor — order standard anniversary items (4 wk)

Bomber, sweatshirt in 145th design. Lands June 18.

High priority

Jun 21

DTF — 145th anniversary tee + tumbler

Produce June 21. List June 23. Builds hype for July 4 drop.

Scheduled

Jun 29

Preview drop goes live — Drop 10

Limited anniversary pieces announced the Monday before July 4.

Scheduled

Jul 4

Full anniversary drop — Independence Day

Your most loyal audience. Founding date July 4, 1881 aligns perfectly with the holiday.

Scheduled

★

Prairie View 150th Anniversary — Sesquicentennial

August 14, 2026 — once in 50 years

ASAP

Commission dedicated 150th design

Standard product in purple and gold is not enough. Need a commemorative design — this is a once-in-50-years moment.

Action needed

Jul 2

Vendor — order knit 150th items (5 wk)

Cardigan, sweater vest in anniversary design. Lands Aug 6.

High priority

Jul 9

Vendor — order standard 150th items (4 wk)

Bomber, sweatshirt, windbreaker. Lands Aug 6.

High priority

Jul 24

Hats local order — PV 150th edition (3 wk)

Lands Aug 14 — anniversary day ready.

High priority

Aug 7

Preview drop — one week out

Tease the anniversary drop the Monday before Aug 14.

Scheduled

Aug 14

Full 150th anniversary drop

Biggest PV moment since founding. Pair with online campaign targeting PV alumni nationally.

Scheduled

★

Grambling 125th Anniversary

November 1, 2026 — pairs with homecoming and Bayou Classic

Sept 19

Vendor — order knit anniversary items (5 wk)

Combine with homecoming Oct 3 order. Cardigan or sweater in 125th design.

Plan ahead

Sept 26

Vendor — order standard anniversary items (4 wk)

Lands Oct 24. Drops window aligns with Bayou Classic Nov 28 — plan for both.

Plan ahead

New product development + sourcing

👗

Polos — Vendor needed

4-week lead · Target Drop 6 June 1

ASAP

Confirm polo vendor and lead time

Must confirm before May 11 to hit June drops.

Action needed

May 11

Place polo order if vendor confirmed

Schools: Tuskegee, Prairie View, TSU, Grambling for first run.

Pending vendor

📌

Lapel Pins + Patches — existing supplier

Target Drop 7 June 8

Apr 15

Submit designs to supplier

Schools: Tuskegee, Prairie View, Grambling, TSU, Southern, Xavier, HT.

Action needed

May 1

Confirm quantities and approve proofs

Small quantities per school to start — test before scaling.

In progress

Jun 8

Accessories live — Drop 7

Tuskegee first, roll out to other schools in Drops 8 and 9.

Scheduled

🧢

Structured Hats — local, 3-week turnaround

Otto Caps / The Park Wholesale + local embroidery

Apr 20

Order blank caps + confirm embroidery decorator

3-week total lead. First run: Prairie View, Southern, TSU, Tuskegee. Lands May 11 for Drop 3.

Action needed

👶

DC Kids — Sweater Vest decision

Based on Drops 3 and 4 sell-through

May 25

Evaluate sweater vest sell-through

50%+ in 14 days = expand. 25-49% = hold one more drop. Under 25% = pull. Decision before Apr 27 order.

Watch and decide

TBD

Kids Sweater Vest — future extension

If adult version performs, kids version is the natural next step. Evaluate after homecoming season.

Future

Live catalog intelligence — pulling from your Supabase data. Tiers are determined by lifetime revenue, store era velocity, and recent sales trends. This is your weekly briefing — read it before every batch order.

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Lifetime revenue

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Active products

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Tier 1 proven

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Tier 2 strong

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Need restock

↻

Refresh

Tier 1 — Proven · $1,500+ lifetime revenue · consistent velocity

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Tier 2 — Strong · $500–$1,499 lifetime revenue · growing

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Tier 3 — Testing · $100–$499 lifetime revenue · early reads

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Tier 4 — New launches · under $100 lifetime · watching

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Signals — what the data is telling you

Loading live signals...

Pulling from your sales data.

Deep analysis — CSV upload + Shopify prompts

📊 Drop your Shopify CSV export here

Shopify Admin → Analytics → Reports → Sales by product → Export

Weekly content cycle — Instagram + TikTok · Video-first · Solo creator

Thu

First look

15–30 sec Reel + TikTok. Product in motion, trending audio, school colors visible. Caption: "Dropping Monday. Which school are you repping?" Cross-post both.

Fri

Poll story

Stories only — no feed post. "This or That" poll. Two products, two colorways, or two schools. Something HBCU people have a real opinion about.

Sun

Engage

Stories only. Rotate between: (A) Poll — "Guess the school" with color swatch, or (B) Behind the scenes — product being prepped or styled in your living room. If you did a poll Friday, do BTS Sunday.

Mon

Drop day

9AM launch. Reel + feed post live same time as product. Product worn or styled, trending audio. "This is your DC update." Link in bio. Cross-post both.

Tue–Wed

Social proof

Repost orders, DMs, people wearing it. TikTok stitch or duet if someone posts wearing your product. Tease next school with a color or emoji — no name yet.

Content rules

Video over photo every time

You film at home in your living room — that's fine. Raw, real content outperforms studio shoots for HBCU apparel. Show the product moving, not flat.

Trending audio is your amplifier

Instagram and TikTok algorithmically boost content using trending sounds. Spend 2 minutes finding a sound with the trending arrow before every post. It matters more than the caption.

Sunday poll rotates with BTS

If you ran a poll Friday, do behind the scenes Sunday. Never two polls in a row — it starts to feel formulaic. The rotation keeps it fresh without requiring new ideas every week.

Scarcity without a clock

Save countdown timers for genuinely limited drops — anniversary pieces, classic game day items, 20-unit runs. For weekly rotation drops use language: "Last chance before Monday" not a ticking timer.

Polls that work for HBCU audiences

"Grambling gold or Grambling black?" · "Bomber or cardigan for homecoming?" · "Guess the school 👀" with a color swatch · "Drop 1 or Drop 2 was better?" These get responses because people have real opinions.

Behind the scenes that converts

Show the product being ironed, packaged, or styled. Show the DTF machine printing. Show you pulling an order. Real process content builds trust and gets saved — saved posts feed the algorithm.

Don't post without a product link live

Every Thursday first look, Sunday story, and Monday drop needs the product already live and linked. Never create demand for something people can't immediately buy.

Don't skip Tue–Wed social proof

This is the most skippable step and the most important for compounding growth. Every repost of a real order is free advertising and social validation. Make it a non-negotiable part of the week.

Platform strategy

Instagram and TikTok — same content, different energy. Post the same video to both but lean into TikTok's native culture — slightly more casual, okay to talk to the camera, trending sounds matter more. Instagram rewards consistency and aesthetic. Your HBCU audience is active on both but tends to buy through Instagram. TikTok builds discovery and new audiences. Cross-post everything, track where your orders actually come from in Shopify to double down on what's working.

Holiday + classics content moments

These weeks override the standard cadence. For Mother's Day, Father's Day, Juneteenth, classics, and homecomings — start content 2 weeks out, not 3 days. The Thursday–Sunday–Monday rhythm still applies but the content theme shifts entirely to the moment. A Bayou Classic week looks nothing like a regular drop week — Grambling and Southern content runs all week, you show the product in the context of New Orleans, game day energy, travel. Plan these weeks separately in the Development tab.

April

Apr 2

Today — 4-week items land Apr 30

Bombers, sweatshirts, windbreakers, workout sets, kids windbreakers

Apr 2

Today — 5-week items land May 7

Cardigans, varsity sweaters, lettermen, sweater vests

Apr 15

Submit pin and patch designs to supplier

All 7 schools — Tuskegee, PV, Grambling, TSU, Southern, Xavier, HT

Apr 20

Order blank caps from Otto Caps / The Park

Confirm embroidery turnaround before ordering

Apr 24

🎬 Content — Drop 1 Thursday first look

Film Prairie View + Grambling + HT windbreaker content. Trending audio. Cross-post Reel + TikTok.

Apr 27

🚀 Drop 1 goes live — 9AM

Prairie View + Grambling + HT Windbreakers. Feed post + story + link in bio.

May

May 1

🌸 Mother's Day content starts

DTF Mom tee + tumbler. "Gift for the HBCU mom in your life." Run through May 8. All 14 schools.

May 1

🎬 Content — Drop 2 Thursday first look

TSU + Southern + HT content. Houston corridor energy.

May 4

Order by May 4 — lands June 1

Standard items for Drop 6

May 4

🚀 Drop 2 goes live — 9AM

Texas Southern + Southern + HT

May 8

🎬 Content — Drop 3 Thursday first look

Tuskegee alma mater week. Personal energy. "This one's for the Golden Tigers."

May 11

Order by May 11 — lands June 8

Standard items for Drop 7

May 11

🚀 Drop 3 goes live — 9AM

Tuskegee alma mater week. Sweater Vest debut.

May 14

Order by May 14 — knits land June 18

Tuskegee 145th anniversary knit items

May 15

🎬 Content — Drop 4 Thursday first look

Xavier + Tennessee State. HT Cardigan is back — make noise about the restock.

May 18

Order by May 18 — lands June 15

Standard items for Drop 8

May 18

🚀 Drop 4 goes live — 9AM

Xavier + Tennessee State + HT Cardigan restock

May 21

Order by May 21 — lands June 18

Tuskegee 145th anniversary standard items

May 22

🎬 Content — Drop 5 Thursday first look

Howard + Alabama A&M first ever drops. Big moment. "Two new schools just joined the family."

May 25

Order by May 25 — lands June 22

Standard items for Drop 9

May 25

🚀 Drop 5 goes live — 9AM

Howard + Alabama A&M first-ever launches

May 25

🎬 DTF — Father's Day content prep starts

Produce Dad tee + tumbler. List by May 28. Father's Day buying peaks June 7–14.

May 25

📊 Evaluate sweater vest sell-through

Decision point: expand, hold, or pull. Based on Drops 3 and 4 data.

June

Jun 1

Order by June 1 — knits land July 6

PV 150th anniversary knit items

Jun 7

🎁 Father's Day content push starts

"Rep your school, gift your dad." Run through June 19. Dad tee + tumbler all schools.

Jun 8

Order by June 8 — lands July 6

Standard items — homecoming season begins

Jun 8

🎬 DTF — Juneteenth content prep

Produce Juneteenth limited design tee + tote. List by June 12.

Jun 12

✊ Juneteenth content push starts

HBCU + Juneteenth alignment. Run June 12–19. Frame around heritage and freedom.

July – August (Anniversary + Homecoming prep)

Jul 9

Order by July 9 — lands Aug 6

PV 150th anniversary standard items

Jun 29

🎬 Tuskegee 145th preview content

Drop 10 preview. "July 4th is Tuskegee's actual founding date." Build the story.

Aug 7

🎬 PV 150th preview content

One week tease. "Once in 50 years." Tag PV official accounts.

Aug 29

Homecoming order deadline — Grambling + Southern Oct 3

Standard by Aug 29. Knits by Aug 22.

Sept 5

Homecoming order deadline — Texas Southern Oct 10

Standard by Sept 5. Knits by Aug 29.

Sept 12

Homecoming order deadline — Howard + PV + A&M Oct 17

Standard by Sept 12. Knits by Sept 5.

Oct 3

Homecoming order deadline — Tuskegee Nov 7

Standard by Oct 3. Knits by Sept 26.

Oct 31

Homecoming order deadline — Bayou Classic Nov 28

Grambling and Southern for New Orleans

Three rules that run this calendar: (1) Every Monday a drop goes live — content starts Thursday, no exceptions. (2) Every vendor order is reverse-engineered from its arrival date minus 4 or 5 weeks. (3) Holiday and classics content starts 2 weeks out, not 3 days — these weeks are planned separately and override the standard cadence.